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"We think of leaders as brands and even parties as brands, therefore we fall into the trap of substituting slogans for proper debate. The danger is that our political leaders are diminished. It is a very destructive cycle... And one of the implications of it is we are either going to see good people in politics tarnished by it or diminished by it or we are going to attract a different kind of person to politics and political leadership - the kind of person who really does want to be a celebrity and is a media tart, rather than people who are driven by passions about making the world a better place."

HUGH, MACKAY -

"The yearning for strong leadership is more about strength of purpose - clarity of vision - than about merely 'getting tough'."

HUGH, MACKAY -

"Polls are no substitute for leadership because, at its very essence, leadership is about giving people what they don't already have - a sense of vision, inspiration, or even an adequate grasp of a particular subject."

HUGH, MACKAY -

"It is the misfortune of contemporary leaders, across the whole spectrum of Australian life, that the community's demand for strong leadership is growing in direct proportion to our lack of confidence in ourselves. The end of this century is an unusually difficult time to be a leader in Australia."

HUGH, MACKAY -

"One of the most important responsibilities of leaders in any setting - including business organisations - is to tell us our own story; to explain us to ourselves; to help us weave some meaning and purpose into the fabric of our lives; to illuminate our understanding of where we have come from; to paint word pictures of our future onto which we can project our aspirations."

HUGH, MACKAY -